Retail REIMAGINED

29.09.25

About the conference

DiSH MCR
9am Registration, 9:40am Conference Opens, 4:30pm Closing Remarks & Evening Social

The retail sector is navigating an era of unprecedented change as the central focus on customer experience intensifies. Today’s consumers expect a seamless, personalised shopping journey that blurs the lines between online, mobile, and in-store environments. They are no longer loyal to a single channel; instead, they expect effortless transitions and consistency across every touchpoint. Retailers are challenged to unify these experiences—integrating web, mobile, and physical stores—to deliver the convenience, flexibility, and personalisation that drive satisfaction and loyalty.

Retail Reimagined will give attendees practical knowledge of the latest retail and technology trends, with insights from leading retailers on how they are overcoming key challenges. You’ll explore proven strategies for integrating channels, enhancing customer experiences, and building the transparency and trust that drive loyalty. By the end of the event, you’ll be equipped with actionable ideas and tools to strengthen your own omnichannel capabilities and stay ahead in a rapidly evolving market.

SPONSORED BY

What to expect

The conference is aimed at retail professionals from larger enterprises looking to strengthen their omnichannel strategies — from technical leaders such as CTOs, CIOs, and Chief Data Officers to business decision-makers including CMOs, COOs, retail executives, merchandisers, and supply chain managers.

Hear from six keynote speakers from some of the most well known retailers in the UK discussing key topics including enhancing retail operations through AI technology integration, embracing innovation with a future-focussed strategy and Commercetools and Agentic AI. 

Throughout the day you will have the opportunity to forge connections with the Manchester Tech Community, from networking over lunch to our evening social.

New for 2025! The MTF event app is a virtual environment which puts you in the centre of the festival! Log on, explore sessions and choose your own agenda. Plus! Interact with other guests, access pre-conference content, pose questions to our speakers and more! The best part? You get access to the app for upto 6 months after the festival where all of our talks will be posted so you don’t need to worry about missing a thing!

SPEAKERS

Woah there! We are still finalising our speakers for this event and will be announcing the full lineup in the next week! To stay ahead of the game, make sure you sign up to our newsletter using the form below!

Philip Bull

Vice President, Engineering
GlobalLogic

David Igoe

Director of Engineering
JD Sports Fashion

Richard Bradley

HRBP- European IT & Senior Director Data & Analytics, Kellanova

Greg Kieran

Director of Solutions Engineering EMEA, commercetools

Emily Rawlinson

Lead Business Analyst
AO.com

Muktar Mahama

Head of Product at
The Very Group

AGENDA

Woah! We’re still busy pulling together this year’s agenda, so check out the talks below and sign up to our newsletter to be the first to hear when new talks go live! 

Richard Bradley
HRBP- European IT & Senior Director Data & Analytics
Kellanova

SESSION OVERVIEW:

– Transforming IT’s role from securing a seat at the table to co-piloting business strategy
– Leveraging IT’s unique end-to-end enterprise view to enable strategic decision-making
– Overcoming challenges to deliver measurable business impact through IT-business partnership

Emily Rawlinson

Lead Business Analyst
AO.com

SESSION OVERVIEW:

Change is hard. In fact, most of us would rather avoid it altogether—especially when it arrives in the form of a large, complex Enterprise project. Kicking and Screaming into the Future: Surviving Change You Didn’t Ask For explores the very real resistance we feel in transformation environments, and how that resistance can make or break project delivery. Through practical examples, dos and don’ts of embracing change, and stories from Enterprise transformations, this session will show why keeping an open mind isn’t just good for the project—it’s good for you, your team, and your organisation’s future.

Greg Kieran

Director of Solutions Engineering EMEA
commercetools

SESSION OVERVIEW:

The future of commerce is being reshaped—by AI agents, new discovery paths, and rising customer expectations.

For retail brands, the challenge is no longer just conversion, it’s staying visible, relevant, and competitive in a world where up to half of traffic may come from AI and Unified Commerce.

For retail customers, journeys will start with agents, not people, demanding seamless, personalized experiences across human and machine touchpoints.

We’ll explore:

  • How agentic commerce changes CX and content strategy
  • A case study on what an AI-led shopping journey looks like
  • How to prepare now for new buying behaviors and real-time orchestration – real world examples from a multichannel digital department store
This is not a trend—it’s a transformation. The winners will adapt now.

Purchase your Tickets

Tickets for the Retail Reimagined are £26 per person and include entry to the conference, early access to the event app to build your own agenda, entry to the evening social and access to conference recordings and content for upto 6months following the festival! Plus refreshments and lunch are provided.  

Don’t forget, MTF is a two week festival so check out our other events and once you’re ready to book your tickets, follow the links below!

Tickets

Know which events you want to attend and ready to purchase your tickets - head on over to our checkout.

TEAM TICKETS

MTF is ideal for upskiling your tech team. Find out more about how MTF can benefit your team and how to bulk purchase tickets.

FUNDING

Many of our attendees have their costs covered by their employer, find out more about how to ask for funding.

AFTER PARTY

DiSH MCR

Our evening social offers the perfect setting to forge new connections, exchange insights, and build valuable relationships within the tech community. 

With a vibrant atmosphere, delicious refreshments, and opportunities to engage with industry leaders, entrepreneurs, and like-minded enthusiasts, this evening social is the ideal platform to relax, unwind, and expand your professional network.

 

I’ve never seen a conference with such a high level of visible diversity and inclusion, and I’ve never seem so many delegates that were positively BUZZING from all of the inspirational talks and stories. What a brilliant, brilliant day.

Thank you to all the organisers, I can’t wait for next year!
Paul O'Donnell
Attendee
So many ‘WIT’ events focus on how women need to lean in. They are all focused on how women need to change. My biggest takeaway from today is that we need to talk more about changing the system. Not about changing women in under-represented groups. Honestly the best conference I’ve been to for a long time.
Holly Donohue
Attendee
The unfiltered requirement did not miss. Each speaker brought their authentic selves to that stage and very moving stories. Thank you all for your honesty and openness. Thank you for the most inclusive agenda I’ve seen.

You understood that representation would matter, and rose to the challenge!
Natalie Navickas
Attendee
DavieIgoe

David
Igoe

ABOUT

Director of Engineering
JD Sports Fashion

Senior technology executive, continually delivering value with over a decade of development, and over a decade of leadership experience, previously AO now JD.
RichardBradley

Richard Bradley

ABOUT

HRBP- European IT & Senior Director Data & Analytics | Kellanova
Highly skilled at complex SAP S4 Hana implementations, I excel at digitally transforming organizations through effective change management, process simplification, and data quality. Leveraging a 20-year commercial career, I provide true business value to organizations via technology and data. Successfully implemented the hub and spoke data model within Kellanova, putting the European region at the forefront of data insights. My experience is backed up with continuous learning, having completed the Next Generation Digital Leader programme.
 
Key Achievements:
• Implemented SAP S4 HANA PLM & PPM, winning the Gold award.
• Implemented SAP S4 HANA in Russia during Covid.
• Implemented Pan European Sales Force Enablement (Stay In Front).
• Led the European Digital Transformation programme.
• Received W.M. Morrison’s Data Collaboration award.
 
I’m passionate about leveraging IT to create value for businesses and society. That’s why I’m honoured to be a Trustee at Reuben’s Retreat, a charity that supports families who have lost a child or have a child with a life-limiting or life-threatening condition. I help guide the charity, raise awareness, and fundraise for this noble cause.  www.reubensretreat.org
Greg

Greg
Kieran

ABOUT

Director of Solutions Engineering EMEA, commercetools

Greg Kieran is the Director of Solutions Engineering for EMEA at commercetools, with over 25 years of experience in delivering technology to various industries. He has previously led teams at HireVue and Oracle, and is passionate about helping companies solve real world challenges with the use of technology. 
 

 

EmilyRawlinson

Emily
Rawlinson

ABOUT

Lead Business Analyst at AO.com

I’m the Lead Business Analyst at AO.com with over 11 years’ experience driving change and delivering value across the retail sector. I’ve got tons of experience around transformational programmes and bring expertise in understanding customer and business needs, turning them into practical solutions that make a real difference.

Muktar Mahama

Muktar
Mahama

ABOUT

Head of Product at The Very Group

Muk joined The Very Group in 2019 as Lead Product Manager and now serves as Head of Digital Product. With nearly 15 years of experience across startups and major retailers, he brings deep expertise in digital innovation and customer experience.

At Very, Muk leads the digital product strategy, shaping the future of online retail for over four million customers. Before joining Very, he played key roles at Tesco and Pets at Home, where he helped transform digital experiences and deliver impactful change.

Throughout his career, Muk has been driven by a passion for creating seamless, customer-focused solutions that truly make a difference.