SPEAKER
GUIDELINES
PROMOTING Your Talk
Giving a talk at Manchester Tech Festival is a fantastic opportunity to share your knowledge, grow your network, and gain recognition in the tech community. Promoting your talk effectively can draw a larger audience, increase engagement, and amplify the benefits of your participation. Here’s how to make the most of your speaking opportunity by promoting your talk to your network.
Share on Social Media
Social media is a powerful tool to reach a broad audience. Use the speaker and event graphics provided to create engaging posts. Here are some example posts to get you started:
- Excited to announce that I’ll be speaking at Manchester Tech Festival this year! Can’t wait to share my insights on [topic] with fellow tech enthusiasts. Find out more, visit >> manchestertechfestival.co.uk #MTF2024
- Thrilled to be a part of Manchester Tech Festival this year as a featured speaker! Join me as I delve into the world of [topic] and discuss its impact on the tech industry. Looking forward to connecting with all of you at the event! Find out more, visit >> manchestertechfestival.co.uk
Be sure to tag Manchester Tech Festival and use the hashtag #MTF2024 to increase the visibility of your posts. Additionally, engage with your audience by responding to comments and encouraging them to share your posts within their networks. This interaction not only broadens your reach but also builds a rapport with potential attendees.
Create a Video
Videos are a highly engaging way to promote your talk. Submit a one-minute video to MTF introducing people to your talk. Here are key points to cover:
- When you are speaking
- The title of your talk
- A brief overview of what your talk will cover
- Who will benefit from your talk
- What you want people to take away from your talk
Alternatively, join us on one of our filming days. We’ll feature your video on our website, and you can use it to promote your talk on your channels. Remember, videos tend to get significantly more engagement than graphics, so this is a great way to build interest. According to recent studies, video content can generate up to 1200% more shares than text and images combined, making it a powerful tool for promotion.
Build Some Hype
Create anticipation for your talk by posting sneak peeks and key points on social media. Pose questions related to your topic that you will answer during your talk. This not only piques interest but also engages your audience by making them curious about your content. Consider using a mix of content types, such as short videos, infographics, and teaser posts, to maintain interest and excitement over time. Regularly update your audience with new information to keep the momentum going.
Engage with the Community
Engage with the tech community by participating in online forums, discussion groups, and other social media platforms where your target audience is active. Share your excitement about the upcoming talk and invite members of these communities to attend. This not only increases your visibility but also helps you connect with a broader audience. Consider writing a blog post or guest article for relevant websites and industry publications to further extend your reach.
SPEAK TO YOUR EMPLOYER
Speaking at MTF brings many benefits, especially to employers! So let your employer know you are speaking! They ay help to promote your talk by putting in your newsletter or inviting suppliers, customers and their networking to come and see you speak!
Make Personal Invitations
Think about who in your network would benefit from hearing your talk. Maybe there are clients you want to impress or potential business partners you want to connect with. A direct invitation shows that you value their presence and can increase your audience size. Tailor your invitations to highlight how your talk will address their specific interests or needs, making it more compelling for them to attend.
Make a Plan to Follow Up Your Talk
Maximize the impact of your talk by planning follow-ups. Include a QR code on the last slide of your presentation that links to your contact information, additional resources, or a dedicated landing page where attendees can subscribe to your newsletter or download exclusive content. This allows your audience to easily reach out with questions or continue the conversation.
Also, plan to hang out at one of our evening socials to engage with attendees in a more informal setting. This is a great opportunity to network and make meaningful connections. Consider scheduling a follow-up webinar or virtual Q&A session to further engage with your audience and address any lingering questions or topics that arose during your talk.
By following these steps, you can effectively promote your talk, attract a larger audience, and make the most of your speaking opportunity at Manchester Tech Festival. If you have any questions or need additional resources, please contact us at [email protected]. We look forward to seeing you at the festival!